From Drop-off to Retention • Shipped
Data-driven Redesign of Cathay Shop Product Details Page
Awarded by UserTesting, A/B test, Quantitative
Redefine "Mile-burning" • Shipped
A Homepage UX Strategy to Boost E-commerce Engagement
2025 UX Design Award, UX strategy, Qualitative
Co-Designing with AI
Turning Data into Dialogue through Vibe Code
Hackathon, Vibe code, AI-assisted data analytics
Frictionless VR Entry • Shipped
Redefining the first-time VR experience for hundreds of college students.
Virtual reality, Ed-tech, Qualitative
Coming soon!
Coming soon!
From Traveler to Shopper
Increase Cathay’s Member Penetration
Bridge digital & physical experiences, Qualitative
2025
Hsiang-Yi Lung
Design through abstraction & collage
2022
Design through plane and section
2022
Reimagine living in pencil tower
2022
Reimagine living in pencil tower
2022
Conversation with nature exhibition
2022
Double ins followers within 4 months
2022
Design CHRISTIE’S APAC HQ
2019
Analysis visualisation, exploration of interior and exterior
2020
Playground.