HKU
Increase onboarding ease
in VR educational platform
Virtual reality
Design for education
Qualitative research
COMING SOON
Hsiang is a growth product designer
Currently a
Prev. at
And designed zero-to-one AI products at
Winner of the and
CATHAY PACIFIC AIRWAYS
Decrease drop-off rate
of airline premium e-commerce
A/B test
Data-driven design
2025 Illumi Award Winner
Synergy Excellence Award
DESIGN
CATHAY PACIFIC AIRWAYS
Increase member penetration
through integrating e-commerce into flying journey
Bridge digital and physical experience
Resilient UX
Qualitative research
Design the future of
living in skinny pencil tower
Architecture
3D print
Water cycle, duality of exterior and interior
Experiment through drawing
Analytical drawing
Design through
abstraction and forms
Architecture
Collage
3D print
MAKE
2025
Hsiang-Yi Lung