Hsiang is driven by curiosity, data, & collaboration. Previously at DoorDash and an AI start-up. Awarded by UserTesting. Business Card.json: name “Hsiang”, title “Product Designer”, email “hsiangyi.lung@gmail.com”, link “hsiangyii.com”.

AI Meeting Assistant • Shipped

0-to-1 design of AI workspace for live journalism

AI, Vibe-code, B2B, SaaS, Start-up

Cathay Shop Product Page • Shipped

Scalable solution to increase customer retention and add-to-cart rate.

Awarded by UserTesting, A/B test, Quantitative

Cathay Shop Homepage Revamped • Shipped

A homepage UX strategy to boost s-commerce engagement

2025 UX Design Award, UX strategy, Content guideline

Redesigned Cathay Shop homepage on a tablet

Frictionless VR Entry • Shipped

Redefining the first-time VR experience for hundreds of college students.

Virtual reality, Ed-tech, Qualitative

Coming soon!