Only 32% of users scroll to see You Might Also Like.
32% see half
27% see all
😃 Rest of the PDP
☹️ You might also like
Heat map shows barely any user engagement.
Targeting product rec component You might also like,
which can retain users within our site, and has high conversion rate of 13%
...But it has low engagement
AB test
Positioning You Might Also Like higher
Experiment to position it higher than key information...
AB test shows positive results
Click-through rate
increase
Add-to-cart rate
increase
~4 scrolls till
You Might Also Like
☹️ Controlled
~2 scrolls till
You Might Also Like
😃 Variant
＋52%
＋3.6%
Data says “move product recs to the top”—but if user experience
suffers from ads overload… is there a better way?
Decrease drop-off rate @product details page
Data-driven design and experiments
2025 Illumi Award Winner
Synergy Excellence Award
