72% drop-off rate of product details page (PDP)
High PDP drop-off directly suppresses add-to-cart rate and conversion rate - the two most critical metrics in our business objective.
Solving this became the key opportunity to achieve our growth targets.
of total sessions
land on PDP.
31%
users drop off without proceeding to other pages.
72%
PLP
2
58.8%
drop-offs
31%
sessions
Home
3
54.8%
drop-offs
31%
sessions
PDP
1
72.4%
drop-offs
31%
sessions
PDP is the highest drop-off page
among all landing pages.
Users leave for many reasons, but what is the
critical fix that could make them stay?
Decrease drop-off rate @product details page
Data-driven design and experiments
2025 Illumi Award Winner
Synergy Excellence Award
