Decrease scrolls needed to reach You Might Also Like
Shortened the page length above You Might Also Like through showing only the summary of product details and enclosing the full information in a bottom sheet, improving the readability of product details information.
Scannable snippet of product details
Shrink page length above product rec
Before
After
Fast-track decision making time
through providing essential information on first page only
Full product details in bottom sheet
Not affecting
key flow
Increase recommendation variety while preventing visual overloads
Show You Might Also Like only after users scroll pass key information. Offer a variety of different product recommendation to increase user retention on the website.
Carousel allows various and more product recs
Additional recs only appear after all product info
Before
Easier-to-browse carousel listing
Key info comes first before rec
After
Scale the solution toward other scenarios
Scale the You Might Also Like module to the out of stock scenario. Make use of the popularity of the out of stock products to encourage more product exploration and user retention on our website.
Out of stock (launched)
Show recommended products right below the out of stock variant.
Encourage cross-sell
and retain users.
Mini cart
When users are at the “shopping hot state”, show recommended products at the mini cart.
Encourage cross-sell
and retain users.
Decrease drop-off rate @product details page
Data-driven design and experiments
2025 Illumi Award Winner
Synergy Excellence Award
